Timelessness is what fashion has been representing for some time now. This reinforces the idea of investing in quality pieces you can buy and wear for decades. That’s why this Fall/Winter 2023-24 is all about ‘quiet luxury' meaning classic, minimal and tailored garments.
For example, classic brands such as Loro Piana, Brunello Cucinelli and minimal designers such as Jil Sander, The Row by the Olsen sisters, and Max Mara breathe ‘Quiet luxury’ giving more importance to high quality garments that exude sophistication.
‘Quiet luxury’ is the new aesthetic trend which is the opposite of excessive logos, or trending shapes and styles like crop tops and low rise baggy jeans. This trend is against ostentation and a mix of patterns.
Also, during the Fall/Winter 2023-24 season we’ll start to see the vitrines of our favorite brands full of colors such as forest green, deep burgundy and warm rust which are the colors that’ll dominate the palette.
For example, London Fashion Week presented a palette of colors that combined vibrant and cheerful tones with refined, and timeless ones. This combination undoubtedly highlights the personality of the person who wears those colors. In the New York shows there were mostly lively and modern colors with a reinterpretation of classic tones.
On the contrary, the Milan runways exposed a combination of neutral and dark tones, with accents of vivid and bright shades. And, a more sophisticated palette, from luminous tones to more intense and bold colors during the Paris shows.
Regarding materials and fabrics, the more sustainable and trendy ones for this 2023 are linen, tencel, organic wool, organic cotton, bamboo, hemp and recycled polyester as well as textured fabrics and knitwear in neutral colors, cable knits and stripes.
Nowadays the fashion industry is adapting and moving towards sustainability. According to a survey conducted by First Insight and surveys conducted by IBM and the Baker Retailing Center at the University of Pennsylvania, between half to two-thirds of consumers are willing to pay more for sustainable products.
Sustainable fashion trends such as the circular economy and upcycling will be even more popular by the end of the year 2023. The circular economy is about sharing, reusing, leasing, repairing and recycling products and materials.
On the other hand, upcycling is about transforming old or spoiled things into new products in perfect conditions. This practice helps retailers save money and reduce textile waste, this practice can make a significant impact on the industry. As Vivianne Westwood said: “Buy less, choose well, make it last.”
This season’s fashion is about keeping it simple, effortless look that can give that old money, elegant and timeless vibe leaning toward neutral colors, tailored clothes and everlasting sustainable materials & designs.