For us at Liani Wisdom, sustainable luxury approaches the profound side of the human being, finding causes and experiences that restore the connection with our essence; as well as getting involved in humanitarian projects or participating in environmental actions where ethics are as important as aesthetics.
The definition of luxury has never been better explained than by Juan DeLeon, co-editor of the book The New Luxury: New Luxury isn’t about what’s new, it’s about what matters.
Liani Wisdom’s main purpose is in this sense the very redefinition of value. Luxury isn’t only about high end prices or accumulating wealth, it’s about culture, knowledge, wisdom, appreciation of all that we share, aligning ourselves with others that can help enhance that worldview.
We believe sustainability is therefore a luxury based on quality. Our products are made from exceptional materials with an emphasis on durability, versatility, and function. The concept that “less but better” is at the center of our brand value proposition.
The criteria of luxury is focused more on the process and about the experience. It is based on a deep philosophical knowledge of our inner self. In fact, what we are proposing is to rethink our own way of consumption and shopping.
We consider that luxury isn't only about what you wear, but also about how you feel wearing it. Is not only the outside of the garment what matters but also the inside, the lining that people don’t see.
Luxury can transcend objects, design and taste and is rather tied indelibly to one’s experience, this type of luxury is the luxury we want you to enjoy through our loungewear.