OUR STORY

In the tumultuous year of 2020, our founder Liani and her daughter Frantxa found themselves in Peru, arriving on the final flight allowed amid strict pandemic restrictions. Embracing the unexpected pause, and exotic location they reflected on a world forever changed.In this moment, they envisioned starting up through online meetings as an international brand; they saw an opportunity to spread hope, peace, and wisdom through the unique medium of fashion and charity work.

United in their vision, Liani and Frantxa set out to create fashion and accessories that transcended mere garments, aiming to evoke emotions and uplift spirits. Recognizing the power of pioneering profound fashion, they understood the need to disseminate knowledge from expert sources. This commitment to wisdom is woven into the fabric of our brand, as we strive to enhance lives by fostering a deeper understanding and appreciation of the world we inhabit.

OUR FOUNDER & CEO.

MEET LIANI

Liani, the visionary CEO of Liani Wisdom, is not only a beacon of intellectual curiosity, impeccable style, positivity, and entrepreneurial spirit but also a compassionate force for societal good. Her personality and lifestyle exemplify the essence of our brand, which extends beyond fashion into the realms of philosophy, wellness. charity and community support.

The brand's name, Liani Wisdom, reflects our founder's nickname, "Liani," meaning "the one who brings peace and hope." This resonates harmoniously with the word "Wisdom," symbolizing experience, knowledge, and good judgment – the guiding principles of our brand.

Born in Peru and educated across Latin America, Europe, and the United States, Liani holds a bachelor’s degree in economics from the University of Lima. Her academic journey continued with an MBA from SDA Bocconi in Milan, specializing in the management of fashion and design industries. Further, she acquired a master’s in management and manufacturing from Kellogg School of Management and McCormick School of Engineering at Northwestern University in Chicago.

Liani's creative spirit became evident early in her career. She began by designing a creative silver jewelry line and later expanded her reach to internet ventures in New York and Oslo. Beyond her business pursuits, Liani is committed to giving back to society. Under her leadership, Liani Wisdom actively engages in charity fundraising, contributing a percentage of revenues to various causes that align with the brand's values.

Her passion for helping others is a driving force behind Liani Wisdom's initiatives. The company actively supports charitable projects, ranging from education programs and animal rescue initiatives to entrepreneurship development and assistance in areas affected by climatic devastation.

As the driving force behind Liani Wisdom, Liani's commitment to excellence extends beyond fashion into a realm of compassion, making a positive impact on society. Under her leadership, Liani Wisdom stands as a holistic embodiment of style, positivity, entrepreneurial wisdom, and a commitment to making a difference in the community.